TUNDRÄ chat Documentation
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Analytics · Google Analytics

How to set up goals in Google Analytics

The chat widget automatically sends interaction events to Google Analytics through the Google tag installed on your website. In GA4, goals are called key events: mark the chat events that matter to your business and they will begin appearing as conversions in reports.

Updated August 16, 2026 8 min read
01

Before you start

  • A Google tag for a GA4 property must be installed on the same page as the chat widget.
  • You need Marketer, Editor, or Administrator access to the property.
  • Choose the property that receives data from the website where the chat is installed.
02

Create a key event

  1. 1

    Open Events

    In Google Analytics, choose the required account and GA4 property. Open Admin, then under Data display select Events.

  2. 2

    Start creating an event

    Click Create event and enter one exact chat event identifier, for example tc_client_chat_started.

  3. 3

    Mark it as a key event

    Enable Mark as key event. Leave the default monetary value unset unless your business has an agreed value for this conversion.

  4. 4

    Choose Create with code

    The widget already sends this event, so choose Create with code and click Create. Repeat for every event you want to measure as a goal.

Example in the current GA4 interface: tc_client_chat_started is already a key event and uses Create with code.
1Example in the current GA4 interface: tc_client_chat_started is already a key event and uses Create with code.
The TUNDRÄ – GA4 property used by tundraa.dev with four chat key events configured.
2The TUNDRÄ – GA4 property used by tundraa.dev with four chat key events configured.

Screenshots show the English GA4 interface.

04

All available events

Identifiers are the same for both product contours and for every widget language.

Event identifierWhen it fires
tc_widget_loaded
Widget loaded on the page.
tc_chat_opened
Visitor opened the chat window.
tc_chat_closed
Visitor closed the chat window.
tc_proactive_shown
A proactive invitation was shown.
tc_proactive_accepted
Visitor replied to a proactive invitation.
tc_client_chat_started
Visitor sent the first message.
tc_chat_established
A conversation with an AI or human operator was established.
tc_contact_form_shown
The contact form was shown.
tc_contact_form_submitted
The contact form was submitted.
tc_lead_created
A lead was created from the conversation.
tc_operator_requested
The visitor requested a human operator.
tc_operator_connected
A human operator joined the conversation.
tc_dialog_completed
The conversation was completed.
tc_client_message_sent
The visitor sent a message; the message number is passed as a parameter.
tc_followup_shown
A follow-up prompt was shown.
tc_quick_reply_clicked
The visitor selected a quick reply.
tc_outbound_link_clicked
The visitor opened an external link from the chat.
tc_privacy_policy_clicked
The visitor opened the privacy policy from the chat.
05

Check that data is arriving

  1. 1

    Open the website in a new tab and perform the configured action—for example, send the first chat message.

  2. 2

    Open Reports → Realtime and find the event name. Realtime data usually appears within a few minutes.

  3. 3

    Standard Events and key-event reports may take up to 24 hours to update. Do not create another event with the same name while you wait.

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