How to set up Yandex Metrica goals

Before you start

A Yandex Metrica counter must be installed on the same page as the chat widget.
You need edit access to that counter.
Open the website once without an ad blocker so Metrica and the widget can load together.

1
Open the goal list
In Yandex Metrica, select the required counter, open Goals, and click Add goal.
2
Choose the goal type
Under Custom events, select Target event (formerly JS event).
3
Enter the event
Give the goal a clear name. Set the condition to Matches and paste one event identifier, for example tc_lead_created.
4
Save and repeat
Click Add goal. Create a separate goal for each event you want to see in reports.

Screenshots show the Russian interface; button positions are the same in other interface languages.

Start with these four. They cover the main conversion funnel without creating unnecessary noise.

tc_client_chat_started

The visitor sent the first message. Use this as the main “chat request” conversion.

tc_chat_established

An AI or human operator joined and the conversation was established.

tc_contact_form_submitted

The visitor submitted the contact form inside the widget.

tc_lead_created

The chat produced a lead. This is usually the strongest business conversion.

Identifiers are the same for both product contours and for every widget language.

Event identifier	When it fires
`tc_widget_loaded`	Widget loaded on the page.
`tc_chat_opened`	Visitor opened the chat window.
`tc_chat_closed`	Visitor closed the chat window.
`tc_proactive_shown`	A proactive invitation was shown.
`tc_proactive_accepted`	Visitor replied to a proactive invitation.
`tc_client_chat_started`	Visitor sent the first message.
`tc_chat_established`	A conversation with an AI or human operator was established.
`tc_contact_form_shown`	The contact form was shown.
`tc_contact_form_submitted`	The contact form was submitted.
`tc_lead_created`	A lead was created from the conversation.
`tc_operator_requested`	The visitor requested a human operator.
`tc_operator_connected`	A human operator joined the conversation.
`tc_dialog_completed`	The conversation was completed.
`tc_client_message_sent`	The visitor sent a message; the message number is passed as a parameter.
`tc_followup_shown`	A follow-up prompt was shown.
`tc_quick_reply_clicked`	The visitor selected a quick reply.
`tc_outbound_link_clicked`	The visitor opened an external link from the chat.
`tc_privacy_policy_clicked`	The visitor opened the privacy policy from the chat.

1
Open your website in a new tab and perform the action you configured—for example, send the first chat message.
2
In Yandex Metrica, open Goals or Conversions and select today’s date range.
3
New data may take several minutes to appear. Do not create another goal with the same identifier while you wait.